Content Writing
Please find below a varied selection of content and copy writing commissions. Please contact me to discuss a brief. You can find my latest thought leadership on my LinkedIn profile.
SAMPLE ONE
“The future of fashion is circular.”
This was a piece commissioned by SDG-focused social media platform WokenUp, who wanted an article on sustainable fashion. I interviewed a number of women leading the field from varying angles as well as looking at the practical steps individuals can take to improve their own commitment to sustainable fashion and ethical shopping.
SAMPLE TWO
The brief: over the week in the run-up to International Women’s Day 2020, I designed and ran a digital marketing campaign on LinkedIn for a professional services client who focuses on supporting busy senior women in business, as their fundamental strategy for success. The below example was ghost-written by me for the client’s personal LinkedIn profile.
IWD WEEK, DAY ONE: HOW WOMEN HAVE AN EQ EDGE
In the run-up to International Women’s Day on Sunday, I will be posting daily to highlight some of the amazing achievements of women in business. Let's start by dispelling the myth about ‘soft skills’. It is well-researched that women have the edge when it comes to empathy, self-awareness and supportive relationship-building, yet these are not widely recognised as key leadership traits. Why?
Studies suggest this has a lot to do with how boys and girls are conditioned to behave from a young age, and this socialisation pattern continues into the workplace. Qualities perceived as male, such as being confident, assertive, competitive and decisive, become exclusively associated with leadership.
Yet these so-called soft skills that women excel in, hold equal weight. Even the US Army emphasizes that empathy is an essential leadership skill – there is nothing soft about it, as Polly Gourguechon highlights in the article below.
What do you think? Have you seen how a woman’s edge in certain Emotional Intelligence traits translates to success as a leader?
#eachforequal #IWD2020 #emotionalintelligence #leadershipskills #empathyiskey #strategiesforsuccess #consideritdone
SAMPLE THREE
This is a feature on animation ‘Nude Triumphant’ by creative studio Figuration, for Liberally Quarterly’s launch issue. https://weareliberally.com/liberally-quarterly pages 97 - 102.
SAMPLE FOUR
This is a feature article I wrote for Liberally and LinkedIn entitled ‘In the Loge (1878) by Mary Cassatt’.
SAMPLE FIVE
This is an added-value marketing piece I wrote for LinkedIn entitled ‘Do you need a copy writer or a content writer?’.
SAMPLE SIX
A personal post on LinkedIn about the importance of nuance in language:
The eagle-eyed might have noticed that this morning Liberally has changed its wording ever so slightly but significantly. Instead of 'minority' voices or communities you will see 'minoritised' or 'marginalised'. What's the difference?
Thanks to important points raised by both Rob Berkeley MBE and Patrice M Palmer (they/them/theirs), I have realised that using the term 'minority' buys into the suppressed and subordinate position that has been placed upon us. It reflects an acceptance of inferiority. 'Minoritised' or 'marginalised' conversely demonstrate that the suppression and dehumanisation of our communities are not welcomed and that we are not complicit.
Language is so important. Elif Shafak said it so eloquently in her interview for The Guardian Events series last week: 'we need to remember that most of the darkest chapters didn't start with gas chambers or mass graves. It starts with language, with words. Resistance must start with storytelling.'
#liberally #minoritisedvoices #belonging #wordsmatter
SAMPLE SEVEN
The brief: a leading UK charity that focuses on diversity and development in the workplace commissioned a 500 word piece on a key product, to be used on their website and in an email campaign.
[Pending internal approval before wider publishing.]