I am an experienced brand & business strategist operating at SLT level, with specialisms in creative campaigns, social impact, sustainability, purpose-driven business & growth mindset coaching. One of Beyond the Box's 'Top 50 Most Influential Neurodivergent Women of 2022'. Judge for the CampaignLive & PRWeek Purpose Awards 2023. In my voluntary work, I am the Chair of the Inclusive Line Ups Committee for NGB Surfing England.
My work exists at the intersection of sustainability, creativity and belonging - we cannot be what we cannot see. I have worked with brands including Finisterre, Surfing England, IKEA, H&M, Google Play, Oxfam GB, Brand Advance, Natures Way Foods and World Wide Generation. An accomplished speaker, panellist and host, bookings include the Museum of London, the Diversity Network, the Outdoor Industries Association, BrandWave, Inkpact and more.
I was the founder of Liberally, the UK’s only non-profit creative social impact agency, amplifying minoritised voices. Established during lockdown 2020, Liberally championed communities across gender, race, ethnicity, age, disability and LGBTQ+, to create space to belong. Liberally closed in August 2022 due to the economic climate and lack of investment. I continue to amplify minoritised voices on a consultancy basis.
I am also a professional fine artist and writer, a proud queer, neurodivergent woman and working mother of three.
You can find me catching waves on my longboard or SUP, sea swimming, in the yoga studio or on the bouldering wall, planning my off-grid tiny house and rocking flip-flops year round.
